Consider the volume of emails you receive daily. Have you ever wondered why particular messages catch your attention and compel you to open them? While individual preferences and priorities vary, incorporating some proven techniques from sales and marketing professionals can significantly increase the chances of your email being read and garnering a response. 

To ensure your email stands out, here are some valuable tips:

1. Craft an attention-grabbing subject line: A compelling subject line is crucial for piquing the recipient’s interest and implying the desired outcome. In an Inc. article on persuasive email writing, Geoffrey James suggests summarizing the benefit of your request to create a compelling subject line.

1. Keep it concise: More than half of all emails are now read on mobile devices. Keeping your message short is essential, given the limited attention span while reading on mobiles. Emphasize important information using bullet points instead of lengthy paragraphs. This approach benefits desktop readers as well.

1. Provide clarity: While brevity is vital, a concise message might leave the recipient searching for the intended meaning or hidden agenda. Ensure your email answers the crucial questions of who, what, where, when, why, and how.

1. Clearly state the requested action: If you want the recipient to take action, ensure it is explicit and easy to understand. For time-sensitive matters, include the specific date and time you require a response or action. However, avoid using arbitrary dates or creating a false sense of urgency. Additionally, avoid making demands that the recipient may not be capable of fulfilling, particularly when job-seeking and requesting a response from human resources.

1. Support your case with data: Whenever possible, include data, studies, or testimonials that bolster your point. By incorporating relevant information, you demonstrate that you have done your research and add credibility to your request. Be cautious with adjectives that convey personal bias or favouritism, such as “amazing,” “incredible,” “terrific,” or “disappointing.” If you must use an adjective, substantiate it with facts.

1. Strike a balance between personal and professional: Emails often fall into two extremes—either impersonal and devoid of personality or overly familiar. Henneke Duistermaat, a copywriter and marketer, suggests writing your initial email quickly to infuse it with enthusiasm and personality. However, ensure you edit and refine the email to match the appropriate tone and formality for the recipient. Following email etiquette, address someone you don’t know by their full name, maintain good grammar, spelling, and punctuation, and refrain from using text-speak or abbreviations.

1. Use accessible language: Flaunting an extensive vocabulary may not yield the desired response. Instead, employ words that people are familiar with and would use in everyday conversations. This approach makes your message more digestible and avoids sounding pretentious.

1. Harness the power of a P.S.: The postscript, or “P.S.,” was historically utilized by marketers to grab attention in traditional mail letters. This technique can also be effective in emails, as the last thing you read tends to stick in your memory. Utilize the P.S. to remind you of the deadline, restate the desired action, or summarize the benefits of taking action in a single sentence.

Partner with Evolve Digital Media Consultancy OPC to unlock the full potential of email marketing for your healthcare business in Asia. Our expertise and experience in the region’s marketing landscape will give you a competitive edge and help you achieve your business objectives. 

Email marketing is just the beginning of conversion. Converting those email readers into loyal patients requires ongoing nurturing and strategic follow-up. With our holistic approach, we are your trusted partner for comprehensive healthcare marketing solutions.

Our team of experts can provide tailored solutions and guidance to ensure your lead-generation efforts are practical and yield tangible results. Contact us today to elevate your healthcare business by generating quality leads and driving growth.