AI isn’t just a buzzword anymore—it’s the new baseline. Coming off the heels of Google Marketing Live 2025, the conversation around smarter tools, better targeting, and AI-generated performance creatives has become hard to ignore.

So what does that mean for growth-focused marketers, especially those running lean teams or working across competitive industries like healthcare, eCommerce, and F&B?

Casey Ordoña—Google-certified for nine consecutive years and a frequent speaker on digital transformation—shared this take on her personal blog:

“We’re no longer just media buyers or SEO specialists. We’re becoming growth architects.”

That line stuck with us. It perfectly sums up where the industry is heading. The role of a digital marketer is no longer about channel expertise alone. It’s about orchestrating smarter systems that learn, adapt, and perform at scale.

From AI-written ad variations to predictive customer modeling and cross-channel attribution, Google’s newest rollouts aren’t just bells and whistles. They offer clarity in a space that’s often messy, fast-moving, and full of guesswork.

At Evolve Digital, we see this evolution every day. We support brands that want smarter marketing—not more marketing. And when someone like Casey, who leads with experience and real results, breaks down what matters most about AI in ads, it’s worth reading.

Dive deeper into how these new tools work and how to apply them to your own business by checking out her latest post:

👉 From Search to Strategy: Google AI 2025

Casey is the founder of Evolve Digital and leads a Google Partner agency. She’s been certified for nine years straight and has taught digital marketing in classrooms and conferences across Southeast Asia.

This blog post is part of a larger mission to simplify growth, spotlight what works, and help businesses cut through the noise with confidence.

Read the full post at CaseyOrdona.com